Anis's Salon
Responding to seasonal trends for more online sales.
Case Study
Complete transformation: from a salon that ran solely on walk-ins and word-of-mouth to a business with automated FB ads and a powerful online presence.
+90
Appointments in the first month thanks to an automated campaign that capitalized on seasonal demand.
+25%
Increased revenue per customer by positioning her service as a premium, must-have summer treatment.
THE STORY
Authentic oriental beauty salon
Established in 2018, AnisBeauty is a salon with an authentic oriental character, where clients can go for beauty and wellness treatments. Owner Anis, with Indian roots and expertise in massage techniques, is known for her friendly and personal approach.
THE GOAL
Create online presence and generate more appointments.
Our goal was to help attract new customers, but also make processes more efficient by automating as much as possible.
“During this campaign, I saw the impact of the new strategy and site after only the first month. My calendar filled up almost automatically and I didn't have to worry about follow ups”
Anis Wati
Owner, Anis Beauty
THE SOLUTION
Making no-brainer and responding to seasonal interest
We created an irresistible offer by refining and positioning the Luxe Spa Pedicure treatment as the go-to solution for foot care during the summer months. This ensured that potential customers were immediately convinced of the treatment's value. With a combination of attractive visuals, clear benefits and a seasonal message, we immediately appealed to the needs of the target audience.
In addition, we reinforced the initial interest with a logical confirmation through an automated email workflow. This workflow highlighted the benefits of well-groomed feet in summer, which contributed to a 70-80% reduction in no-show rate by reassuring customers in their choice.
THE RESULTS
Leveraging strengths
Through a data-driven and targeted approach, we have achieved impressive results:
260 leads generated for only €1.38 per lead
More than €3,600 revenue generated with €359 ad budget
30% hands-off booking rate: 90 appointments from 260 leads, fully automated
Strong engagement: 36,873 impressions, €9.76 CPM, 9.94% CTR
25% higher customer value (LTV): increased frequency of returning customers through personalized follow ups.
With these results, Anis now has a stable online presence and can count on a steady stream of new customers without additional manual work.
methods we used
Funnel Builder
Created a converting sales page that effectively attracts and converts potential customers.
Meta Ads
Targeted advertising on FB and Insta to reach a wide and relevant audience.
AI Assistent
An AI-powered assistant that streamlines appointments and customer communications.
Automations
Automated follow ups and bookings so leads automatically convert.
Check out a few other case studies from our clients....
Filis
How with a budget of €141 we generated over €1,800 in rev through seasonal sales.
Rivesh
How we made MWL a house-hold name through effective campaigns on Meta.
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