De Bloesem
Position product as a premium skincare solution for higher order value and more sales.
Case Study
From short-term campaigns to a sustainable, profitable strategy with automated FB ads and clear premium positioning.
+134
Generated leads with a small budget of €141, resulting in high ROI and significant revenue growth.
-80%
No-show rate thanks to personal communication, which ensured high retention and consistent bookings.
THE STORY
Premium salon in The Hague
De Bloesem in The Hague offers a wide selection of high-quality beauty and wellness treatments. Led by owner Filis, De Bloesem offers treatments that enhance the natural beauty of the skin.
THE GOAL
Sell more and increase the value perception of treatment.
The goal was both to attract new customers and to more clearly brand the treatment as a premium choice.
“The results were super, and I no longer had to worry about client acquisition. With this strategy, my treatments became more valuable and I got more bookings than I ever expected!”
Filis
Owner De Bloesem
The Solution
Positioning the treatment as a premium solution
Our strategy went beyond simply highlighting the benefits of the Oxygeneo treatment. We repositioned the treatment as an exclusive, triple solution for skin problems, communicating the benefits of exfoliation, oxygenation and skin rejuvenation in one package. This made the premium price fully justified, as customers understood they were getting three treatments in one.
We used personalized messages in follow-up communications to reassure customers about their treatment choice. By clearly communicating the value and benefits of the Oxygeneo treatment, we strengthened customer confidence, resulting in a virtually zero no-show rate. This approach ensured that the campaign was effective not only in attracting new clients, but also in retaining appointments and building a loyal customer base.
The Results
Using premium positioning
Through a data-driven and targeted approach, we have achieved impressive results:
134 leads generated with an ad budget of only €141.36
28 bookings and total revenue of €1,820 - a return of 1,180%
Cost per lead of only €1.30 and an ROI of 1,180%
Strengthened brand perception through strategic positioning as a premium, comprehensive facial treatment
methods we used
Funnel Builder
Used to create a visually appealing and converting sales page that effectively guided customers through the decision phase.
Meta Ads
Targeted advertising on FB and Insta to reach a broad and relevant audience, with a high level of targeting.
AI Assistent
An AI-powered assistant that manages appointments, allowing her to focus on her clients rather than administrative tasks.
Automations
Integrated follow-ups and confirmation messages, which greatly reduced the no-show rate.
Check out a few other case studies from our clients....
Anis
Over €3,000 profit in one month with only €360 in ad spend with auto-bookings.
Rivesh
How we made MWL a house-hold name through effective campaigns on Meta.
Ready to 10x your business?
It's time to go prioritize your growth! (and never look back)
