Focus on branding for recognition and increase order value by creating packages.
Making MWL a well-known name with recognizable advertisements and strategic campaigns.
Significant revenue growth through smart bundling of treatments and recognizable ads.
Increased loyalty and repeat visits through consistent, branded communication and attractive package offers.
Starting teeth whitener in Zaandam
MWL is a professional teeth whitening location known for delivering high-quality results in a relaxing environment.
Increase brand awareness and increase order value
Our goal was to help MWL grow into a recognizable brand in the region. We also wanted to increase the average order value by optimizing the offering and focusing on selling packages rather than individual treatments.
Consistent brand recognition and smart bundling of treatments
To strengthen MWL's brand awareness, we created ads that matched the location's corporate identity. This recognizable style ensured that potential customers immediately made a visual connection between the ads and the physical location, reinforcing recognition.
In addition, we optimized the offer by offering attractive packages. Instead of individual sessions, customers could now choose low-cost packages of 20 sessions, for example. This made the offer a no-brainer thanks to free bonuses that required little time and expense, keeping margins high. To further boost sales, we focused the campaign on the Christmas period, capitalizing on the gift season and the increased demand for grooming and wellness.
Using branding and packages
Through a data-driven and targeted approach, we have achieved impressive results:
Significant increase in brand recognition due to consistent style and branding in the ads.
Increased average order value due to successful bundling of sessions into packages.
Strong sales growth during the Christmas period, with offerings that responded to seasonal demand for gift options and self-care.
Strategy
Strategic sessions to put together packages and discuss branding.
Funnel Builder
Used to create attractive and converting sales page that effectively guided customers through the decision phase.
Meta Ads
Targeted advertising on FB and Insta to reach a broad and relevant audience, with a high level of targeting.
AI Assistent
AI-powered assistant that manages appointments, putting the focus on customers rather than administrative tasks.
Automations
Integrated follow-ups and confirmation messages, which greatly reduced the no-show rate.
Over €3,000 profit in one month with only €360 in ad spend with auto-bookings.